Social focus of the educational activity of the university: Declaration of goals and practice

Introduction. These days, destructive manifestations among young people can be observed, and the main reason for it may global value worldview crisis. It consists in discrepancy of ideals, values, beliefs, knowledge to tasks overcoming instability modern civilisation. Due this, there is a need update educational questions, which have so-called “social focus”. Among these are: developing “human” person, disunity (e.g. egoism, individualism), social responsibility, etc. In this regard, two factors are an urgent nature: firstly, systematic studies students’ socio-cultural identity, and, secondly, study university environment, influences negative consequences individualism environment. The focus on side education presupposes formation community while characteristics identity members activity consideration research results practice become decisive. Aim. aim present work was identify conditions extra-curricular activities. contribute environment based common spiritual moral ideas. specific objectives related following aspects: identification dominant conceptual approaches implementation activities system Russian higher (with demanded by society); determination differentiated composition subjects as one factors, determine cultural students development communities environment; establishment relevance diagnostic tools allow track positive qualities; disclosure general orientation time with personal focus. Methodology, methods techniques . course research, qualitative quantitative content analysis programmes 12 universities (multi-profile, humanities technical) from different regions Federation carried out. environmental approach education. methodology pedagogy idea event-based mechanism interpretations world outlook orientations theory basic values. Results. revealed: goal-setting activities, has predominantly focus; correspondence disunity; activity. authors posed scientific problem apparatus that allows process aimed at Scientific novelty made proposal take into account set public interests priority. Practical significance conclusions, justify consider ideological positions order achieve socially focused qualities, interest specialists involved designing organising universities.